Mobile-Friendly Factors & App Indexing Added To Ranking

Digital Marketing Agency, Google made an announcement that two significant changes will be made to its search algorithm for ranking the mobile search results.

Starting on April 2, 2015 the tech giant will be using mobile-friendly factors in its mobile search results, and will rank mobile apps participating in App Indexing for signed-in users better in the mobile search results starting today.

According to Google, on April 21, 2015 Google’s mobile ranking factors will not only label your site as mobile-friendly, but will also use that to determine if your site should rank higher in the search results.

The company said: “This algorithmic change will have a “significant impact” in the mobile search results, impacting all languages worldwide and users will find it easier to get relevant, high quality search results that are optimized for their devices.”