Digital Marketing Agency, Google
has revealed an Android app claiming to enable advertisers with an easy way to
view and manage ad campaign performance while they are on the go. The new
AdWords app is currently only available on devices
that use Android 4.0 or later.
According
to Tommy Sands, senior paid search manager at Philly Marketing Labs, "Having
the ability to quickly review and take action in my AdWords accounts when I
only have my mobile device enables me to be better and more efficient at
managing my campaigns. It's nice to know that I'm only a few taps away from the
information I need, no matter where I am."
Google
notes in a statement: "If you see your best-performing campaign is maxing
out on budget, you can make adjustments so you don’t lose out on potential
sales…If there’s an opportunity to get more impressions by adjusting your bids,
we’ll let you know so you can make the change right from the app."
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