Digital Marketing Agency, Since users have grown to expect mobile-friendly
websites, Google plans to prioritize mobile-friendly pages on April 21.
According to Google, meeting consumer expectations is the first step toward
delighting them, which will ultimately transform them into Google brand
ambassadors.
Maile Ohye, developer programs tech lead for Google said: "[The
pyramid] brings something [customers] didn't know they wanted but was
fantastic. Then, those people become brand ambassadors."
Whereas Google's move to prioritize mobile-friendly pages means
that some advertisers may struggle to adapt, the ultimate goals are satisfied
mobile users and stronger advertising.
Ohye added: "This is a pretty big change. For us to detect if a page is
mobile-friendly, we need to be able to crawl it - and not just crawl the page,
but all the resources used for rendering the page and seeing all the page
content."
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