Digital Marketing
Agency, Mobile
has been all the more popular over the past few years compared to various
mediums such as radio, TV and computers. However, Google's managing director
for performance solutions and innovations, Ian Carrington, says that this
century is the one for mobile and we're just at the beginning of some very cool
things to come.
Discussing
the evolution of mobile at SES London, Carrington
described the period of time it took various mediums to reach 1 billion users. Whereas
Radio and TV both took approximately 70 years, computers took 32. Smartphones,
by comparison, only took five years.
An early adopter of smartphones, Carrington
realized mobile was the future years later while playing Snake on a Nokia. Carrington
said: "All of a sudden, you're entertained. I see a lot of companies
failing on mobile, not measuring it and not attributing it. If you're not doing
that correctly, you're going to fall on your face like a lot of companies did
with desktop in the '90s."
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