Digital Marketing Agency, The Federal Trade Commission (FTC) report will give you
insight about how Google has manipulated the search market to favor of its own
services. Google has deployed anti-competitive tactics to maintain and enhance
its monopoly in search advertising, the report reveals.
According to the report, Google "adopted a strategy
of demoting, or refusing to display, links to certain vertical websites in
highly commercial categories," meaning that the company altered its search
algorithm to benefit its owned-and-operated properties, while harming its
competitors.
Findings in the document show that Google illegally took
content from its rivals, including Yelp and Amazon with Google using Amazon's
sales rankings to rank its own items.
No comments:
Post a Comment