Digital Marketing Agency, Formerly known as Yellow Pages, YP has
launched a new ad tool called Cross Device Retargeting. The new ad tool is
designed to help national brands deliver customized ads based on local search
that travel from desktop to mobile.
According to Luke Edson, senior vice
president of YP’s national markets group, "That data, that local business
search intent, is incredibly valuable. Let’s say a customer starts a search and
then moves off through their day. Since people switch devices all the time,
[Cross Device Retargeting] is able to serve an ad on their smartphone and
tablet after their search."
Tyler Ludwig, product manager for
Rio SEO, said: “Cross Device Retargeting has the potential to add as much value
to the consumer journey as it does the retailer's. This sounds like a great
step in the right direction into bringing a relevant experience to consumers no
matter the device."
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