Sunday, November 30, 2014

Twitter to Launce App Graph in Bid to Deliver More Tailored Content



(Digital Marketing Agency, thesnsgroup.com)- Twitter Inc. is on the verge of launching a new feature dubbed ‘app graph’, which will allow the company to see what other applications users may have installed on phones or other devices as it intends to deliver more tailored content, including ads.

"To help build a more personal Twitter experience for you, we are collecting and occasionally updating the list of apps installed on your mobile device so we can deliver tailored content that you might be interested in," the company said on its site.

Twitter, whose main service enables users to broadcast 140-character messages, is also considering creating additional mobile applications beyond the core messaging service.

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