Well-known Digital Marketing Agency, Due to piracy and in an effort to combat it, Disney has made a decision to take action by filing for and winning a patent that will help filter out stolen content.
According to the abstract as part of the filing, "Methods and systems for identifying and ranking search results and online advertisements based on authenticity are described. A search server includes an authenticity index, which includes authenticity metric values associated with one or more Web elements.
The authenticity metric values may indicate the relative authority of the Web element with respect to a specific category, keyword, search term, phrase, context, filter, etc. Search results may be generated and ranked based on the authenticity metric values."
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