Sunday, November 23, 2014

Moleskine Teaming with Adobe to Create Digital Paper Notebooks




(Digital Marketing Agency) – After successful ventures with Evernote and Livescribe, Moleskine, a paper notebook manufacturer, introduced its third collaboration with a new partner, Adobe, to make its products high-tech.

The app, exclusively for iPhone, will help ease the scanning access of sketches created in Moleskine Smart Notebooks to Adobe’s Creative Cloud.

Moleskine believes this partnership will lead users to more user-friendly options in inspiration rather than a dilemma.

“We don’t see a conflict between digital and analog tools,” Moleskine VP Maria Sebregondi said in a statement. “For us the digital realm is another open platform for creativity and self-expression. Rather than make our fans choose between analog and digital, they should be able to navigate both seamlessly.”

This special notebooks will roll out next month with the digital price of $32.95.

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