Well-known Digital Marketing Agency, What is Bing's Auction Insights? Introduced in August, Auction
Insights is the process that determines which ads are shown and where every time a user does a search on the Yahoo Bing Network. It is now available in the Bing Ads Web interface.
The purpose of adding Auction Insights is to give marketers statistics about their ads' performances with the feature now available on the Campaigns page for marketers in the U.S., with global markets soon to follow.
Rachel Li, a program manager for Bing Ads wrote in a blog post Monday: "Insights from ad auctions will empower you to make smarter decisions and stay competitive in the dynamic marketplace. Your goals are our goals; our top priority is to help you be more efficient and optimize your Bing Ads campaign for success."
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