Well-known Digital Marketing Agency, Google will discontinue Carousel for local search results, replacing it instead with a "three-pack" of ads. Therefore, no longer will the horizontal Carousel be at the top of Google searches for local hotels, restaurants, and nightlife options.
Lisa Raehsler, founder and principal strategist at
Big Click Co., an online advertising company says: "The new three-pack of
organic listings features an interesting combination of organic results and
AdWords working together."
He continues: "Clicking on the organic results
leads to a new details page where initiating a second action, like hotel
reservation search, is a sponsored ad. This opens up opportunities for SEO/PPC
to be more integrated and see more interactive ad units in search
results."
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