YP Launches Audience Extension Tool

Digital Marketing Agency, YP launches new tool known as "Audience Extension" for audience retargeting. The new tool uses first-party search data to help brands find lookalike customers on other sites.
According to Luke Edson, vice president of national markets for YP, Audience Extension is meant to track users across the Web, resulting in a higher conversion rate for brands.
The vice president said: "We can find more users across 99 percent of the entire Web that look just like the user who took a desired action, and that act of optimizing is really the core benefit of the product."
He added: "The essence of Audience Extension is to extend our ability to deliver customers after they leave the YP site then extend even further to find people who look just like the ones that took a desired action, like finding a local retailer and downloading a coupon."