Digital Marketing
Agency, Google has updated
AdWords Editor that will offer labels, support for upgraded URLs, call-only
ads, in-app mobile ads, and custom affinity audiences.
“User feedback led to the adoption of custom labels,
which will add descriptors to things like campaigns and keywords so they can be
readily sorted. Users can create and edit labels by using the Labels tab in the
Shared Library in AdWords Editor,” according to the AdWords blog.
With AdWords businesses can sort audiences based on parental status, along
with gender and age to better target key demographics. Other features,
like upgraded URLs, have been around for a while; however, since Google is
asking all AdWords users to switch to upgraded URLs by July 1 the company has
added support for the system in AdWords Editor. 
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