Digital Marketing Agency, After two weeks of Mobilegeddon with Google's recent
algorithm update known around the Internet, the results have so far proven
inconsistent.
Having looked into the update, Larry Kim, founder
and chief technology officer at Boston SEO company WordStream, indicated that
non-mobile-optimized sites were largely wiped out, excepting branded searches.
According to Kim, "[It] makes sense because it
would be dumb for Google to not send branded searches to the brand site just
because their site isn't optimized, but basically for every other type of
keyword, they're favoring other sites. Mobile-optimized sites are basically
gaining whatever the non-mobile optimized sites are losing, so we're talking
pretty big wins here."
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