Twitter Report Lower Revenue

Twitter reports disappointing sales for the first three months of the years, mentioning that the new products sold less than forecast. According to Digital Marketing Agency, "the negative impact on its revenue to continue for the rest of the financial year.”

Twitter chief executive Dick Costolo said, “It is just the beginning of these products.” Additionally, the firm reported, “revenues of $436m, up 74% year-on-year, but below forecasts in line with net loss of $162m, an increase from the same period a year ago when it lost $132.4m

However, trend of monthly users of the service upgrade 18% year-on-year, counted 302 million for the first quarter. Mr Costolo showed his confidence in the firm's long-term opportunity.

Mr Costolo added, "with strong pipeline we hold now, we believe will drive ungrade value for direct response advertisers in the future."

Twitter also said, “to improve its advertising performance measurement, it was buying marketing technology firm TellApart, and announced a deal with Google.”