(Digital Marketing Agency, thesnsgroup.com) - Yahoo has reportedly offered a deal in the region of $250 million to snap up YouTube content provider Fullscreen, setting sights on expansion in reaching young consumers through the acquisition of the company.
Interestingly, though, Yahoo is
facing a stiff competition from Chernin, a private investment company who is
already a shareholder in Fullscreen.
According to Britain's Sky News,
the shareholder has a right to purchase Fullscreen at an agreed, preset value
if other bidders do not offer in a minimum of $300 million.
Established by former Google
executive George Strompolos in 2011, the YouTube content
provide is currently owned by Peter Chernin, an ex- News
Corp executive.