Why You Have to Stick with Facebook on Your Advertising?

Digital marketing agency, thesnsgroup.com  Since the introduction of Facebook to the world of social media, people have enjoyed and utilised this social network overwhelmingly so much so that you business owners turn to it as the mean of advertising. Unfortunately though, Facebook’s organic page currently reaches plummeting, that is, only some of your page fans can see your posts in their new feeds because Facebook wants to get you spending on your advertisements. So, should you still be investing in your Facebook page? No matter what happens, you had better stick with Facebook for four key reasons.

To begin with, there is no foundation to leave Facebook as you have worked so hard for years to establish a community that you engage with regularly. Why would you just turn that off? That is priceless. Digital marketing agency, thesnsgroup.com

Secondly, it is your customers’ expectation that you would be on Facebook. When they search for your business, they will expect you to be there and to be offering value to them in one way or another. Digital marketing agency, thesnsgroup.com

Also, it is worth considering how valued your fans are going to feel if you deactivate your page. Your existing fans matter a lot, so you should spend time connecting with them.

Lastly, Facebook advertising is affordable and presents real value for money. Thus, although it seems unfair that you are now being forced to pay to connect with your community, it is not too expensive and you can run successful campaigns even on minimal budgets.

Source: www.thesnsgroup.com


Why You Have to Stick with Facebook on Your Advertising?

How Well You Know about Social Media?

Digital marketing agency, thesnsgroup.com When coming to social media, some people simply say it is like sex, for we are all doing it but few are doing it better. These words are basically a bit provocative in nature but they do make sense since the degree of understanding of social media varies from one person to another. To testify the statement and to measure how much you know about social media, now let consider the following questions together.

Do you ever know that social media is not free? This is becoming more and more a myth everyday. Yes social media is essentially free, but if you want to get noticed, you may have to invest some money into it. Digital marketing agency, thesnsgroup.com

Again, do you know that you cannot get results immediately? Just like anything else, you are not going to see results over night. It takes time to organically build a community on social media and to see the results you want. Digital marketing agency, thesnsgroup.com

And honestly, do you know that goodness of your sites is not related to the frequency of your posts? You may think posting 15-20 times in a day will give you optimal results on your social media. Nevertheless, you should not post the same thing 20 times in a day. This is irritating and will actually worsen your brands.

In short, if you can get your answer right since the first place, you are kind of knowledgeable regarding social media. If not, you should learn more about it to keep yourself up- to-date.

Source: www.thesnsgroup.com


How Well You Know about Social Media?

Microsoft with a new Data Center Expansion Project in Wyoming

Digital marketing agency, thesnsgroup.com According to Microsoft, the company spent additional $274 million for the expansion project of its data center campus in Wyoming. State officials said Microsoft already has a data center in Cheynne, and the expansion brings the company’s investment in Wyoming to nearly $500 million.

As regards the expansion project, Dayne Sampson, Corporate Vice President for Microsoft’s Global Foundation Services group said: “ This will ensure the best possible delivery of cloud infrastructure and services to our current and future customers in Wyoming and the surrounding region.’’  Digital marketing agency, thesnsgroup.com

In addition to its data center, Microsoft has also seen Cheynne as its targeted next research project. Thanks to this, Gov. Matt Mead was excited about Microsoft’s decision to focus its effort to invest in Wyoming.  Digital marketing agency, thesnsgroup.com

He said: “I have made growth of Wyoming’s technology sector a priority. Wyoming has so many comparative advantages for data centers. I have worked with the Legislature to position Wyoming as a competitive location for these high-valued projects.”

Source: www.thesnsgroup.com


Microsoft with a new Data Center Expansion Project in Wyoming

Why does SEO Overshadow Paid Search Marketing?

Digital marketing agency, thesnsgroup.com  It is undeniably true that you are often hearing the comparison between SEO and paid search marketing and you may question whether the former or the latter is the better. To uncover your doubt though, you have to bear in mind the advantages each one provides.

Basically, paid search engine is a quick and easy way to get listed on search engines for keywords related to business. It is, however, very expensive since you website owners pay for every click. On the other hand, SEO can help you to save a large amount of money while getting more targeted visitors as it focuses solely on regular organic results. Digital marketing agency, thesnsgroup.com

Also, SEO provides lasting results in the long run but paid search marketing is not able to do so, for you, after the launch of your paid search campaign, may not get any more visitors as soon as you stop paying. Another difference is in the way you attract your visitors. If you use paid search marketing, your website will get visitors because you pay for them. With SEO, you get website visitors because your website is good. More importantly, SEO integrates with social media so that you will get new visitors, which has a positive influence on your SEO campaigns. Digital marketing agency, thesnsgroup.com

Source: www.thesnsgroup.com


Why does SEO Overshadow Paid Search Marketing?

Apple Turns to Hydropower Energy for New Data Center

Digital marketing agency, thesnsgroup.comApple has continued with its policy of using renewable energy in the form of purchasing a hydroelectric project in Central Oregon which is close to its new data center in Prineville. The company, according to Apple, currently uses wind power for its Prineville facility but it hopes that other options can help.

Geographically, Apple’s newly acquired 45-Mile hydroelectric plan is 20 miles from Prineville, in a Jefferson County irrigation canal. The project will divert water from the canal for half a mile and run it through a hydroelectric turbine and has the potential to generate between 3 to 5MW of power. Digital marketing agency, thesnsgroup.com

With Apple’s solar array offering a maximum 20MW and the hydroelectric project a further 5MW, there remains potential 10MW of power that needs to be sourced. Digital marketing agency, thesnsgroup.com

An official Apple statement confirms it intends to power the data center using a combination of such as wind, hydro, solar and geothermal power.

Source: www.thesnsgroup.com


Apple Turns to Hydropower Energy for New Data Center

Yandex 2014 earnings for the first 3 months

Digital marketing agency, thesnsgroup.com According to Yandex 2014 first-quarter earnings, compared to the same period of time last year, Russian search engine’s revenue increased 36%. Its share averaged 61.9 percent with search queries growing 21 percent and its net income increased 6%, totaling $71.5 million.

Yandex CEO Arkady Volozh said: “We enjoyed growth in the number of advertisers, enhanced Yandex.Direct functionality for domestic and international clients and made several important launches on the mobile front.” Digital marketing agency, thesnsgroup.com

As for its advertising revenues, the company reported that its revenues increased 39%. Most of the increase comes from text-based ads and to the lesser extent display ads—92% and 7% respectively. Site advertising was also seen to increase 25%. Digital marketing agency, thesnsgroup.com

Based on Yandex, text-based ad revenues from its own ad network were up 104 percent: Our agreement with Mail.ru to power paid search results is the principal driver of our increase in partner network revenues as well as the increase in growth rate of the ad network.

Source: www.thesnsgroup.com


Yandex 2014 earnings for the first 3 months

Managed Threat Defense will be customer’s preferred cyber security option

Digital marketing agency, thesnsgroup.com Cyber security is the top priority customers have to think about. They try every method to protect their invaluable data. Today, it is not so easy to protect those data as cyber threats are more sophisticated. In this context, based on Cisco Annual Security Report, some 30 of the world’s largest multinational company faced security problem.

However, now no longer will security concern be the headache for those multinational firms. With the introduction of Managed Threat Defense by Cisco, firms will feel free and relieved about the safety of their data as the tool can defend against known intrusions, protect from unknown attacks and guard against new threats on time. Digital marketing agency, thesnsgroup.com

Bryan Palma, SVP Cisco Security Solution said: “As data continues to move to the cloud, more people are accessing data via mobile devices, in addition to sharing data through social channels. Consequently, security has become our customers’ number one concern”  Digital marketing agency, thesnsgroup.com

He added: “Managed Threat Defense lessens the worry associated with protecting against a breach and allows Cisco and its partners to add value where customers need it most.”

Source: www.thesnsgroup.com


Managed Threat Defense will be customer’s preferred cyber security option

How to Avoid Buying Google Penalized Domain

Digital marketing agency, thesnsgroup.com On occasion, you may find it hard to know if a domain has trouble with Google, which more or less triggers the likelihood of being lured into buying domain that has been penalized by the web search engine. However, as Matt Cutts, Google’s head of search spam, suggested, there are workable ways to deal with such state of affair.

To begin with, you have to do a search for the domain by typing the command “site:domain.com” into the Google search bar. If there are no results at all for that domain, it is noteworthy that the domain is showing a sign of problem. Digital marketing agency, thesnsgroup.com

Also, you should search for the domain name since you can learn more about the reputation of the domain. For example, you may find people talking negatively about that domain and learn that it has a history of black hat practices.

Finally, what you have to do is to go to Archive.org and search for the domain. The archive will show you what previous versions of the site looked like so that you can get an idea if the domain has a history of spamming. Digital marketing agency, thesnsgroup.com

For goodness’ sake, if you do not want to dig yourself out of a hole, you should not buy any domain names supposed to be problematic.

Source: www.thesnsgroup.com


How to Avoid Buying Google Penalized Domain

Why Social Media Is So Important Globally?

Digital marketing agency, thesnsgroup.com  Have you ever questioned yourself about the significance of social media? Well, whatever the answers, you have to bear in mind that you have benefited greatly from social media so much so that you hardly live without it in today society.

Regardless of its drawbacks, here are the amazing things social media is doing for the world:

Awareness: Clearly enough, social media provides us a platform to talk about causes we’re passionate about, gives us a way to contribute, and encourages the viral spread of information and contribution. Digital marketing agency, thesnsgroup.com

News: Whether you’re watching breaking news on Twitter or reading an article posted by a trusted LinkedIn connection, social media has put news in the hands of the people.

Personal Connections: Social media allows us to stay in touch with friends, coworkers, acquaintances and others around the globe. Digital marketing agency, thesnsgroup.com

Health: social media helps us stay informed and connected on health and medical topics like tracking the spread of disease through online posts and searches and so on.

Positive Stories: From funny cat photos to heartwarming tales of human kindness, social media can make our day with positive, uplifting content we may not otherwise have seen.

Source: www.thesnsgroup.com


Why Social Media Is So Important Globally?

Schema Markup code not popular to Websites

Digital marketing agency, thesnsgroup.com According to a new Searchmetrics study responsible for Google’s U.S. search results in March for tens of thousands of keywords and over half a million web domains, 36% of  Google’s search results incorporate Schema.org rich snippets, but only a tiny fraction of websites are actually using the markup code.

The study also found that a third of Google’s search results include “at least one snippet with information derived from Schema.org.”  Digital marketing agency, thesnsgroup.com

In spite of the data provided by the study, Searchmetrics found that only about 0.3 percent of domains are using the markup code on their websites.  Digital marketing agency, thesnsgroup.com

“Larger sites” are more likely to use Schema markup but the study does not highlight what makes a site big or small. It is not clear whether small business or websites with technical chops or bigger companies with more skilled webmasters will benefit from the rich snippet opportunity. This has been the concern about Schema.org.

Source: www.thesnsgroup.com


Schema Markup code not popular to Websites

Four Useful Keys to Winning SEO Website Design

Digital marketing agency, thesnsgroup.com Without any doubts, implementing proper SEO website design is one of the tough tasks of building a site for the search engines. You can be terribly stressful in the process since you want to create a website that wows visitors, plus making sure that the site is properly optimized.

By following the four significant tips below, however, you will find your work simple and less demanding. Digital marketing agency, thesnsgroup.com

Keep the layout simple: what you have to do to your website is keeping the layout simple and clean, for trying to accomplish too much will ultimately discourage visitors from browsing your site. Digital marketing agency, thesnsgroup.com

Use mouse-overs on images: you should use mouse-overs especially with image-heavy site so that the site can be turned into one that is full of content.

Utilizing different fonts: it is really good for you to experiment with different fonts for the purpose of avoiding using images and keeping your design simple.

Create a mobile alternative and format it: More and more people are using mobile devices to browse the Internet, so it is important to build a site meant to be viewed in mobile format and optimize it for search engines.

Source: www.thesnsgroup.com


Four Useful Keys to Winning SEO Website Design

Microsoft plans to construct one of the largest Data Center facilities in Iowa

Digital marketing agency, thesnsgroup.com Microsoft plans to build a new data center site in Iowa. The project to spend $1.1 billion will be one of the largest in the history of the data center industry.

According to plans, Microsoft will take over 154 acres of land and construct a more than 1.2 million square foot data center. The project Alluvion site is approximately 8 miles east from the current Microsoft data center in West Des Moines.  Digital marketing agency, thesnsgroup.com

For this project, Microsoft enjoyed two main sources of incentive. Microsoft was given a $20.3 million tax rebate for the project by the Iowa Economic Development Authority Board. In addition, it was also offered the $18 million in incentives already promised by West Des Moines.  Digital marketing agency, thesnsgroup.com

Once the project is completed, 84 jobs will be available. 66 of those jobs will receive a wage of $24.32 an hour.

Source: www.thesnsgroup.com


Microsoft plans to construct one of the largest Data Center facilities in Iowa

Microsoft to Put a Whopping $1.1 Billion into Building Data Center

Digital marketing agency, thesnsgroup.com Microsoft has confirmed that the company is on the verge of investing a stunning $1.1 billion in a new data center campus in the US state of Iowa. Mathematically, the project will be one of the largest in the history of the data center industry, with plans calling for 1.2 million square feet of facilities across a 154-acre property.

During its meeting, the Iowa Economic Development Authority Board approved granting Microsoft a $20.3 million sales tax rebate for the project. That tax rebate would be available until 2021. Those state incentives come on top of the $18 million in incentives already promised by West Des Moines. The value that Microsoft brings back to the city is around $8 million a year in property taxes. Microsoft will create 84 jobs when fully built out, with 66 of those jobs required to have a wage of $24.32 an hour. Digital marketing agency, thesnsgroup.com

Microsoft originally constructed its data center in West Des Moines in 2008, with a major $677.6 million expansion last year. That expansion was part of a $1.4 billion sum that all data center projects brought to the state in 2013. Digital marketing agency, thesnsgroup.com

Source: www.thesnsgroup.com


Microsoft to Put a Whopping $1.1 Billion into Building Data Center

Another Guest Blog Network, PostJoint, punished

Digital marketing agency, thesnsgroup.com Recently, a large guest blogging network called My Blog Guest was penalised by Google. Similarly, now Google punishes another guest blogging network known as PostJoint. For Google, the latter has no footprints.

According to Matt Cutts of Google, any link or guest blog network that claims to have “zero footprints” is waving a giant red flag.  Digital marketing agency, thesnsgroup.com

Both MyBlogGuest and PostJoint tried to persuade Google about their accuracy and legitimacy of the guest blogging network. Nonetheless, PostJoint claims its differences from MyBlogGuest. In its Postscript, PostJoint responded on their blog saying Matt Cuts Us Out.  Digital marketing agency, thesnsgroup.com

As for Matt Cutts, PostJoint misunderstood about the warning. Still they agreed to the fact that at least 16% of their network got the unnatural links notification. Based on this, PostJoint said Google could not actually trace all of the sites using PostJoint. Matt did not support this fact, however.

Source: www.thesnsgroup.com


Another Guest Blog Network, PostJoint, punished

Searchmetrics introduces new tools—URL

 

Digital marketing agency, thesnsgroup.com Searchmetrics has just added new tools to analyse and optimize web page performance. This will help marketers more effectively analyse and optimize the natural search performance of specific landing pages on their sites.

According to Marcus Tober, CTO and founder of Searchmetrics, managing search performance for your website is increasingly about delivering valuable content to searchers on specific pages rather than focusing at a domain or keyword level or trying to manipulate search engine algorithms using SEO tricks.  Digital marketing agency, thesnsgroup.com

The company gives users highly focused, URL level analysis capability to make it easier to optimize individual landing pages. Those URL include URL SEO visibility, URL keyword trends, URL optimization, and Traffic index potential for URLs.  Digital marketing agency, thesnsgroup.com

Tom Schuster, CEO of Searchmetrics said: “These new URL level optimization facilities are a great example – as they help SEO professionals focus on optimizing individual pages in line with the way search engines are now increasingly focused on showing searchers those pages that deliver the most helpful, unique content within search results.”

Source: www.thesnsgroup.com


Searchmetrics introduces new tools—URL

Bright House Networks was empowered to deploy NCS

Digital marketing agency, thesnsgroup.com Bright House Networks was officially empowered by Cisco to deploy its Cisco Network Convergence System (NCS). Bright House Networks is the sixth-largest owner and operator of cable systems in the US. It is worth noting that NCS serves as the foundation of smarter and adaptable internet. With NCS Bright House Networks is able to provide its business customers managed security, network transport, Wi-Fi as well as traditional voice and data services.  Digital marketing agency, thesnsgroup.com Furthermore, NCS can offer the company with cloud-based services for businesses such as hosted voice, call center and application and infrastructure as a service.  Digital marketing agency, thesnsgroup.com The company is now getting access to NCS 6000, a key element within a Cisco Evolved Programmable Network. With Cisco NCS 6000 along with its programmability capacity, the company feels comfortable with escalating network traffic. Source: www.thesnsgroup.com


Bright House Networks was empowered to deploy NCS

Facebook to Shift Mobile Users towards Using Messenger

 

Digital marketing agency, thesnsgroup.com It has been confirmed that Facebook plans to make mobile users download the Facebook messenger application if they want to send messages to their friends and family. To accomplish this goal, according to a representative, the company will remove the ability to send messages within the main application that allows users to browse the feed. The users will see notifications within the main app urging them to download Messenger and this will occur many times before the chat option is completely eliminated in the main app.

Reportedly, Facebook wants its users to transition into the Messenger by the virtue of the fact that sending and receiving messages within the main application is slower. As the representative has said, people will get replies 20 percent faster on Messenger than on Facebook. Digital marketing agency, thesnsgroup.com

The Messages button, however, is going to stay put within the core Facebook application on Windows Phone devices as well as low-end Android devices that have limited memory for running applications. And for the time being, the company aims first at removing messaging from the core application in the United States and other several European countries, including the United Kingdom and France.  Digital marketing agency, thesnsgroup.com

Source:www.thesnsgroup.com


Facebook to Shift Mobile Users towards Using Messenger

Zuckerberg: Graph Search takes a very long time to be good and different

 

Digital marketing agency, thesnsgroup.com Graph Search is the first foray for Facebook Company to develop serious search products for its users. Graph Search has been so slow since this takes a long time for its users to get access to its service.

For example, users have to wait for 9 months from the launch to be able to search their status updates. Likewise, Graph Search does not have its presence on mobile though it has been introduced for more than a year.  Digital marketing agency, thesnsgroup.com

As regards this issue, Facebook CEO Mark Zuckerberg explained that all of this is on purpose.  Digital marketing agency, thesnsgroup.com

‘‘With Graph Search, I think that modern search products have so much built into them that we knew it was going to be a five-year investment before we got anything really good and different. So far we’ve done these milestones. The first one was that we were able to search over structured connections on Facebook. That was important as a consumer product and also as infrastructure that we are using inside the company. The next focus is searching posts. All of this has been on desktop, and the real push is mobile.’’

Source: www.thesnsgroup.com


Zuckerberg: Graph Search takes a very long time to be good and different

Internet of Things World Forum announced on April 10

 

Digital marketing agency, thesnsgroup.com  what is Internet of Things World Forum? Actually, it is a global event bringing together thought leaders, business leaders as well as practitioners in business, industry, government and academia to find a better idea and solution to improve the rapidly emerging Internet of Things market.

The forum, taking place in Chicago, October 14-16, was announced by Cisco on April 10, 2014. Those attending the forum will not only see how the Internet of Things is changing industries worldwide, but also hear predictions about how the Internet of Things will have an impact on the global economy.  Digital marketing agency, thesnsgroup.com

On top of that, they will get the insight of how it has the potential to tackle a large number of challenges faced by many market today.  Digital marketing agency, thesnsgroup.com

According to Cisco research, over 50 billion devices will be connected to the Internet by 2020, creating vast opportunities for the Internet of Things to transform businesses and industries by re-inventing business processes, operational efficiencies and customer service innovations.

Source: www.thesnsgroup.com


Internet of Things World Forum announced on April 10

Are You in Need of an SEO?

 

Digital marketing agency, thesnsgroup.com Making up your mind to hire an SEO or search engine optimiser is a huge decision that can potentially cost your site improvement in a short period of time, but it can also risk damage to your site and reputation in a sense that you incidentally choose an irresponsible SEO.

Whatever the result you cannot deny the fact that SEOs provide umpteen useful services for your websites such as review of your site content or structure, content development, management of online business development campaigns, keyword research, and SEO training. Digital marketing agency, thesnsgroup.com

Unethical SEOs, however, can give the industry a black eye through their overly aggressive marketing efforts and unfair manipulation of search engine results. They usually come up with the ideas of creating shadow domains or placing doorway pages loaded with keywords on the client’s site somewhere. These actions may inevitably result in a negative adjustment of your site’s presence in Google, or even the removal of your site from the index. Digital marketing agency, thesnsgroup.com

Therefore, you business owners have to be careful and aware of what your SEOs are doing. Also, you have to know at least some background of SEO so that you cannot be deceived.

Source: www.thesnsgroup.com


Are You in Need of an SEO?

Ackley: Paid Search Management Platforms not to be affected by Google’s “Not Provided”

Digital marketing agency, thesnsgroup.com It seems to be very surprising news that Google will soon stop passing search query data on paid search click. The question is what will happen to Paid Search Management Platforms providing that Google really applies what is called “Not Provided”.

According to Ackley, CMO of Marin Software, most paid search platforms would not be affected if Google does opt to keep search query referrer data from passing through on paid search clicks. Digital marketing agency, thesnsgroup.com

For Ackley, if Google does apply the rule, only search query, not keyword, will be affected. It is keyword data which Marin software uses for its services such as optimization capabilities and market-leading analytic. Keyword data are different from search query data. Digital marketing agency, thesnsgroup.com

He explained Search queries are used primarily for keyword expansion and negative keyword discovery. Most advertisers are not affected for they are bidding on keywords and paid search advertisers will still be accessible to search query data tied to clicks and conversion in AdWords.

Source: www.thesnsgroup.com


Ackley: Paid Search Management Platforms not to be affected by Google’s “Not Provided”

Bunker and Evolve to Triple in Size with Underground Data Center Construction

 

Digital marketing agency, thesnsgroup.com US-based Westland Bunker has reportedly partnered with Houston-based Evolve Data Center Solutions LLC to expand by three times the size of Westland’s existing data center.

The companies will set off the expansion on April 14, with the agreement that Evolve will be responsible for designing and building the facility. The construction is expected to be completed by early next year, according to an email from Westland. Digital marketing agency, thesnsgroup.com

The plan highlights that the extension will be 105,000 square feet with 12 megawatts of power, bringing the Westland campus to a total of 143,000 square feet of data center space. The facility is at 550 Club Drive in Montgomery, near Highway 105 west of Conroe. Digital marketing agency, thesnsgroup.com

The expansion will, according to the email, be built into the side of the surrounding terrain, with half of it underground. Therefore, the existing access tunnel will connect the two data centers to provide efficient access for customers.

Source: www.thesnsgroup.com


Bunker and Evolve to Triple in Size with Underground Data Center Construction