Bing Ads makes changes to be better compatible with AdWords

Well-known Digital Marketing Agency, Bing Ads is now changing Tablet and Mobile to be better compatible with Google Adwords. With this change Bing Ads wants its devices to be in line with Google AdWords, giving advertisers the ability to target specific devices. The change will start in September and continue into 2015.

Bing said When Bing Ads began offering compatibility with AdWords enhanced campaigns, customers were confused over the new complexity be presented.

Lisa Raehsler, founder and principal strategist at Big Click Co said: "Until this change, advertisers have had the advantage of flexibility in targeting devices on Bing Ads.”

The strategist added: "While trends are showing mobile devices are as common as desktops, mobile campaigns still have challenges."