Digital Marketing Agency, Google earned $3.59 billion profits for the first
quarter of its 2015 fiscal year, slightly higher than the $3.4 billion profit in
the same period last year with the bulk of the company's revenue coming from
advertising at $15.5 billion.
The company posted $17.3 billion in overall revenues, up
12 percent year on year. But for the adverse effects of a strong U.S. dollar, this
would have been higher at 17 percent. Upbeat on the numbers, Google chief
financial officer Patrick Pichette said: "We continue to see great
momentum in our mobile advertising business and opportunities with brand
advertisers."
Noting that Google’s video site YouTube has been growing
steadily, but for now isn't as profitable as the company's highly targeted
search ads, he added: "As you know, video ads generally reach people
earlier in the purchase funnel, and so across the industry they tend to have a
different pricing profile" than that of search ads.”
No comments:
Post a Comment