(Digital Marketing Agency, thesnsgroup.com)- Huawei
Technologies Co Ltd has enjoyed seeing its low-price-but-rich-in-feature smartphone
sales rocket from 1 million to 20 million in just one year after the company
copied online sales strategy from its upstart counterpart Xiaomi Inc.
“Huawei’s Honor brand of smartphones president Jeff
Liu said industry transition to an online sales strategy was inevitable given
the competitive pricing, afforded by reduced distribution expenses that would
otherwise make up 30 percent of handset costs,” reported Reuter.
"E-commerce is massively changing the traditional
channels for the smartphone industry, and we needed to go in that direction
too," Liu said was quoted as saying.
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