Digital Marketing Agency, Google reveals plan to provide AdWords advertisers with better insight into what products drive consumers to their stores, adding a new metric called "store visit measurement" to its Estimated Total Conversions (ETC) tool to give AdWords users a holistic view of how consumers are engaging with their businesses.
According to Google, the new metric has been designed to keep data private and secure. Google said in a statement: "We never provide anyone's actual location to advertisers. Instead, store visits are estimates based on aggregated, anonymized data from a sample set of users that have turned on Location History."
For a Google representative, the "store visit measurement" is still in its early days, as the new feature will just be rolling out in the U.S. in the coming weeks. However, Google will collaborate with more marketers in the new year to figure out how to better apply this metric.
No comments:
Post a Comment