Thursday, December 18, 2014

BlackBerry Rolls out Its Classic Smartphone in Bid to Woo keyboard Loyalists



(Digital Marketing Agency, thesnsgroup.com)- Canada’s BlackBerry Ltd has officially rolled out its new smartphone called Classic as the company aims to revive their sales in the market and woo those still using older versions of its physical keyboard devices.

According to BlackBerry, the Classic, expected to be the most popular BlackBerry enterprise handset, boasts a larger screen, longer battery life, an expanded app library with access to offerings from Amazon.com Inc's Android App store, and a browser three times faster than the one on its legacy devices.

"The conversation about BlackBerry has changed in the last year," Chief Executive John Chen said.

"We are here to stay, there is no question about that. Now we have to engineer our growth."

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