(Digital Marketing Agency,
thesnsgroup.com) - Technology giant Amazon Inc. has finally reached an official
agreement to acquire live-streaming gaming network Twitch Interactive for
a deal surprisingly worth $970 million, the largest acquisition in its history.
This interesting move comes as
Amazon aims at transforming the company into an Internet destination beyond its
core retail operations, given the fast-growing world of online gaming.
"Twitch will further push
Amazon into the gaming community while also helping it with video
and advertising," Macquarie Research analyst Ben Schachter said in a
note.
According to Twitch Chief
Executive Officer Emmett Shear, the startup teamed up with Amazon because its
deep pockets and ad sales expertise would enable the startup to pursue its
strategic objectives even quicker.
"The reason why we reached
out to Amazon, the reason I thought working for Amazon, having Twitch being a
part of Amazon, would be a great idea for us (because) they would give us the
resources to pursue these things that we honestly already want to pursue and
they'd let us do it faster."
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