Yahoo and Microsoft Make Amendment to Search Agreement

Digital Marketing Agency, Microsoft and Yahoo have once again made changes to their search deal with Yahoo having greater freedom to explore other search platforms. Also, under the new terms no longer will their partnership be exclusive for mobile and desktop.
According to Yahoo chief executive (CEO) Marissa Mayer, the new agreement will be an impetus for innovation.
He said: "Over the past few months, Satya [Nadella, CEO of Microsoft Corp.,] and I have worked closely together to establish a revised search agreement that allows us to enhance our user experience and innovate more in our search business. This renewed agreement opens up significant opportunities in our partnership that I’m very excited to explore."