Wednesday, February 4, 2015

Snapchat Heightens Competition with Rivals with Update on Its Messaging Service



(Digital Marketing Agency, thesnsgroup.com)- $10 billion-rated Snapchat has recently teamed up with eleven media giants including CNN and ESPN as the Los Angeles-based firm plans to feature videos and articles on its mobile messaging service, adding cut-throat competition to rivals as Facebook Inc. and Twitter through its new Discover.
As Snapchat confirmed, the newly released service features individual channels for its various media partners that include five to ten stories disappearing after 24 hours.
Snapchat’s addition of news and entertainment content reflects the growing battle among mobile messaging apps and social networks to entice users to spend more time on their free, advertising-supported services.

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