After achieving plenty
of pressures from the UK Information
Commissioner's Of fice, Google fail
to disagree to change policy, according
to Digital
Marketing Agency.
Google was not precise when showing and describing users
on how it employs personal data gathering from web, the Information
Commissioner's Office (ICO) found.
As a result, Google should exhaust all possible solution
to make users moreeasier to seek how their data is collected and what it is used
for and submit to a two-year review.
Not yet the end, Google needs to insert some other
important information concerning with who may collect anonymous identifiers and
it also need to guarantee that passive users are better informed about the
processing of their data.
Steve Eckersley, the ICO's head of
enforcement said, "this undertaking marks a significant step forward
following a long investigation and extensive dialogue.”
In that meantime, a Google spokesman
said: "We're pleased that the ICO has decided to close its investigation.
We have agreed improvements to our privacy policy and will continue to work
constructively with the Commissioner and his team in the future."
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