Digital Marketing
Agency, Google
eradicated more than 524 million bad ads which are identified by a combination
of expert analysts and automated systems and banned more than 214,000
advertisers in 2014.
Google's Bad Ads Report points out
the search giant also disabled 700,000 sites in 86 different languages and shares
insights on the eradication of bad ads, which Google defines as those touting
counterfeit or harmful products, such as firearms and cigarettes, or making
misleading claims.
Vikaram Gupta, director of ads
engineering at Google, wrote in a blog post: "We have a team of analysts
who work around the clock to protect users, and continue to hone our detection
technology to identify bad ads and stop bad actors as it's a vital part of keeping
our ads ecosystem clean."
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