Digital Marketing
Agency, Call-only
campaigns, a new option in AdWords that allows advertisers to reach customers
by showing their phone number, business description, and call button, have been
revealed by Google. With the call-only campaigns optimized to show on mobile
devices, searchers can call a business directly from search results.
Around 70 percent of mobile
searchers call a business directly from search results, which means there is a
lot of potential to reach new customers with these campaigns, according to
Google.
A source close to the move says: "This
is a big deal because it's the first ever unit in AdWords where the only CTA is
a call and not a link back to a landing page. This means every click an
advertiser pays for can be a phone call to the business.”
The source adds: “It's great for
advertisers who only seek calls as leads, especially when people are
increasingly searching on mobile and able to make those direct calls."
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