All the Twitter users will enjoy buying their favorite item
directly in the message via Twitter “Buy” button, according to Digital Marketing Agency reported.
Tests with a "small percentage of US users" and
a limited number of commercial partners are due to begin shortly, it said.
“By contrast, the buy
button would be used alongside messages pushing a particular product or
service,” said Twitter in a blogpost.
Twitter said “19 partners had signed up to the tests,
including pop singer Rihanna, non-profit group Nature Conservancy and fashion
brand Burberry.”
“The first items to be sold via the button were likely to
be time-limited, such as event tickets or other limited edition goods,” said
Nathan Hubbard, Twitter's ecommerce boss in an interview with the New York
Times.
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