(Digital Marketing Agency, thesnsgroup.com) -
Following Google’s announcement that it would team up with India’s mobile phone
manufacturers to produce lower priced smartphone, the Android One, analysts are
now of the belief that the partnership will trigger problems for South Korean
tech company Samsung already losing share in emerging market.
"A major threat for Samsung is that Android
One will accelerate the race to the bottom on smartphone pricing," said
Neil Mawston, a UK-based analyst at Strategy Analytics.
"Android One now makes Google a foe, not
just a friend, for Samsung."
And Rachel Lashford, a Singapore-based analyst at tech
research firm Canalys, doubts if Samsung could and should adopt Android One for
its cheaper phones.
"Samsung needs to figure out whether it's going to
stay in (the) market at the lower end and come lower or whether it’s going to
maybe focus on higher level segments," said Lashford
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