Study: Almost half of U.K. consumers leverage organic Search to Find Online Retailers

Well-known Digital Marketing Agency, According to research commissioned by BloomReach, forty-nine percent of consumers in the U.K. leverage organic search as the main point of entry to e-commerce shopping sites, but only 35 percent of online retailers in the U.K. believe consumers find their website through the organic channel.

Joelle Kaufman, head of marketing and partnerships at BloomReach says: "Organic search has always been a very high source of discovery.”

She continues: “But the question that’s always asked…is, what channel drives the most sales? And because we can count it and allocate it without argument, we focus disproportionately on the last click. Organic search is a top-of-funnel channel. It’s akin to television or radio."