Amazon is a Main Competition of Google

 

The biggest competition of Google in online search is Amazon, leading to Digital Marketing Agency reported.

According to Google chairman Eric Schmidt has said the firm's biggest rival in online search is e-commerce giant Amazon.

“Many people think our main competition is Bing or Yahoo. But, really, our biggest search competitor is Amazon,” he said in a speech in Berlin.

“People don't think of Amazon as search, but if you are looking for something to buy, you are more often than not looking for it on Amazon,” he said.

“They are obviously more focused on the commerce side of the equation, but, at their roots, they are answering users' questions and searches, just as we are.”