Sony Hiring Incident Response Company Mandiant after Cyber Attack

(Digital Marketing Agency, thesnsgroup.com)- Sony Pictures Entertainment has quickly moved to hire Mandiant, an incident response unit that helps victims of breaches identify the extent of attacks, clean up networks and restore systems, following a massive cyber-attack knocking out its studio's computer network days previously.

“Computer systems at the Sony Corp unit went down last Monday after displaying a red skull and the phrase ‘Hacked By #GOP,’ which reportedly stands for Guardians of Peace,” cited Reuter.

At the present time, technicians are making headway in repairing damage caused by the attack and expect to have the email systems back online very soon.

Email Startup Acompli Attained by Mircrosft for Further Development

(Digital Marketing Agency) – Announced on Monday, Microsoft has acquired Acompli, an email startup application available for iOS and Android operating system with an estimated price of more than $200 million.

Invented and developed by Zendesk and VMWare veterans, this app eases the function of email usage which is way better than a typical one. For instance, it helps seek the most essential message in user’s inboxs, offers a better way to check the most recently emailed files, direct file attachments, and supports Microsoft Exchange.

“In a world where more than half of email messages are first read on a mobile device, it’s essential to give people fantastic email experiences wherever they go … We’re excited about what’s possible as we build on [Accompli's] success and bring it together with work currently in progress by the Outlook team.”

Bing and Yahoo Follow Google, Complying with Right to Be Forgotten Rules

Digital Marketing Agency, Bing and Yahoo have begun to conform to European Right to Be Forgotten rules, removing a series of search results.

According to the latest figures from Net Applications, Bing and Yahoo accounted for just more than 12 percent of searches in October between them, while Google had 67 percent. Nevertheless, all EU-based search engines are obliged to comply with the law.

"We’ve begun processing requests as a result of the court’s ruling and in accordance with the guidance from European data protection authorities. While we’re still refining that process, our goal is to strike a satisfactory balance between individual privacy interests and the public’s interest in free expression," explained a statement from Microsoft.

Uber Ridesharing Service Suspended in Nevada after Legal Setback

(Digital Marketing Agency, thesnsgroup.com)- San Francisco-based Uber, a ridesharing company which allows passengers to summon cars using apps on their smartphones rather than calling a taxi firm, has recently suspended its service in America’s Nevada in a setback that would reportedly cost nearly 1,000 jobs.

In spite of its popularity, Uber faces stiff opposition from taxi companies and some officials who argue the upstarts do not face the same stringent regulations as do traditional cabs, and insurance companies want their drivers to carry more expensive insurance policies.

"It's unfortunate that Nevada is the first state in the nation to temporarily suspend Uber," spokeswoman Eva Behrend said in a statement, adding the shut-down would cost nearly 1,000 jobs.

"We remain committed to working with Nevada's leaders to create a permanent regulatory framework that affords Nevadans the flexibility and innovation offered by Uber."

RGB lights: The Latest Lighting Technology for the Upcoming Christmas

(Digital Marketing Agency) – This year Christmas event, you can certainly spice up the decorative pattern with the latest artificial light bulbs – RGB lights.

Since this is the era of smart things, this tech also involves the concept. Combining three LEDs, red, green and blue, these lights are available in 16 million color combinations which can be controlled by both Apple and Android smartphone app which can stretch as far as 150 feet lengthwise.

“No longer do you have to venture outside to plug in your lights,” said Dave Geraci with Ohio-based Technical Consumer Products.

Though the price is varied, for a starter pack from Lumenplay, the base price is $79.99 with 10-foot strands.

New E-Paper Watch from Sony: Fes Watch

There is a new watch has been made from e-paper with a use of materials for fashion product, leading to Digital Marketing Agency reported. 

One more thing, this Fes Watch has been developed by Sony as initiative to experiment and it has a minimalist, monochrome design but falls short of the features offered by smartwatches.

The device has been described as “retro and cool” by gadget expert Stuart Miles from Pocket-lint.

“One of my predictions for next year is that fashion is going to play a huge part in shaping the tech industry”.

“Having a phone that's big and square is one thing, but if we're actually wearing things, it has to look good”. 

CloudFlare to make 12 Points-of-Presence expansion in China

Digital Marketing Agency, Content Delivery Network provider and anti-DDoS specialist CloudFlare has planned to make a major expansion in China, which will involve 12 Points-of-Presence (POPs) across local data centers.

TechCrunch says the US Company expects to complete the move in just six months with the new service expected to help customers improve the performance of their websites, as they venture beyond the ‘Great Firewall of China’.

CloudFlare’s network sits between the website visitor and the customer’s hosting provider and is able to improve availability for a website or application, decrease page loading times and protect against several types of cyber attacks.

According to CEO Matthew Prince, the company has been trying to break into Chinese market for the past three years, but its efforts were hampered by the complexities of the local regulatory system. China is already the company’s second largest market after the US, based on traffic and customers.